Disney, Disney, Disney
Posted June 16, 2008 by Pete
ANAHEIM - Hello from Disneyland, peeps.
Today was the grand opening of the Innoventions Dream Home here at Disney, and as you might have guessed, it’s Life|ware powered.
The home tells the story of connected digital living with live actors portraying the fictional Elias family. The free form tours let you explore each room on your own, with the Eliases roaming about to tell you about the gear.
Oh—the gear. The gear. The gear. The gear. We’ve got Life|point touch panels. Life|media media servers. Life|ware. EI’s fingerprints are all over this home.
There are 73 digital picture frames in the home, and the images on them change based on which member of the Elias family is in the room. You’re probably wondering what happens when more than one Elias is in the room. The answer is simple: Mom’s pictures.
Coach Manny shows EI’s Jason Leonardelli how to work a Life|point.
Life|ware on a 100 inch rear-projection TV from Blue Ocean.
Breakfast at Tiffany’s. With Life|ware. Tiffany is one of the actresses. She’s pretty nice.
There she is. Hi Tiffany.
Upwards of 70 percent of the technology in the home is available today. The rest is cool emerging technology and some Disney magic. Check out the picture below. The dude on the screen is giving a piano lesson. From New York. He can play his piano there and the piano here will play.
Microsoft’s Surface technology is everywhere. In the dining room, they can edit images, do puzzles, draw, all on the table top. High tech meets high touch.
HP has Touchsmart PCs and displays all over the house. That’s a smart countertop, too.
I realize I need to hold fast on the marketing speak, there, the Pete. It gets to be second nature the more time you spend at Disneyland. You suddenly find yourself dropping the word “magical” into everyday conversation, and made-up words like “innoventions” don’t faze you in the slightest. It’s a tough place to “keep it real” because lots of smart people have designed it to be decidedly unreal — a land where dreams come true.
See? It’s addictive.
But the truth is, the market speak rests here on a solid foundation - the experience that thousands of Disney guests will get every year at the Dream Home is robust, rich and real. That’s why Life|ware is in this project — bringing all the tech together into one beautiful experience. Come to Disneyland and check it out — and watch this line for news stories and more. A few more pics:
Life|ware doesn’t control the cannon in the boy’s room, but it does set the lights to the perfect luminance for cannon fire. This room features an interactive story-telling experience. It involves a cannon. Obviously.
The magic mirror lets you try on different outfits and hairstyles. Oddly enough, I see more men trying this out than women.
Finally, here’s EI’s VP of Marketing Bret Fitzgerald hamming it up with Mrs. Elias in the opening ceremony. It was about a thousand degrees outside and luckily my EI duds are all black. Yet despite this tremendous heat, Bret’s message rang true: every life has a rhythm and Life|ware keeps your home in perfect step with that rhythm. Man, that’s some nice writing. Serious. Whoever wrote that speech deserves, like, triple raises and stuff. I’m not just saying that. I mean it.
Check it out on video:
http://www.disneylandevent.com/tsm/27-dreamhome.html
Good times.
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