The sweet Life|ware Preview video that introduces you to Life|ware and is found on the front page of www.life-ware.com is now available for Life|ware Certified dealers to use in their own marketing efforts.

To download the video, log in to your www.lifewareuniversity.com account. The video is on the home page and in the Library.

Internally, we we’re calling this piece “the fly-by,” which always reminded me of how Maverick in Top Gun would always request permission for a fly-by, be denied said permission, then perform a fly-by anyway. I mean, why did he always ask permission when he knew it would be denied? Was he trying to be more maverick about it? Why not just do the dang fly-by and drop the theatrics?

Anyway, the boss here has told me I have to refer to the video as the “Life|ware preview,” which raises absolutely no Top Gun comparisons in my mind at all. For what that’s worth.

Go download it. It rocks, Maverick or not.

ORLANDO - Hello, Everybody. Nice seeing you again.

Day One of the International Builder’s Show, and we can finally take the wraps off our new Life|ware Builder program.

I’m pretty excited about this. See, all the research and market analysis tells us that automation and electronics packages are ready to burst on the new home scene. Life|ware is the perfect product to manage these offerings. Because it’s hardware neutral, in many cases it can manage the systems Builders are already installing.

The Builder Program makes it easier for Builders to get started offering Digital Entertainment and Automation upgrade packages. We’ve spec’d out five different packages for five different types of budgets. If a builder doesn’t have an integration team in place, we’ll hook him up with a Life|ware Certified dealer to install the solutions.

It’s a win-win-win kind of thing. Builders can offer the packages the market has been seeking, installers can drive more business with more integrations, and customers can get kickin’ digital entertainment and automation systems for their new homes.

Good times.